Originated in Japan, the famous Gyaru fashion has made its mark all across the world. Over the years, the apparels have become a symbol of youthfulness and self-expression. Whilst the popularity has continued to rise, still there are some people unaware of the complete meaning Gyaru style trend holds.
The same is why we have formed this guide which talks about everything you must be interested in including the history, key elements, and tips on how to dress in Gyaru fashion. So, without any further discussion, let’s dig into the content.
History of Gyaru Fashion

Gyaru fashion is heavily influenced by the western fashion and began in the 1970s in Japan.Multiple fashion trends particularly the American “California girl” look has played a role in reshaping fashion as we see it today. However, it was not as famous as it is today until the 1990s. During that era, the Young women, seeking to break away from traditional beauty standards, adopted bold and rebellious styles. Thus paving the way for Gyaru fashion to flourish.
In the early years, Gyaru fashion was all about creating fun looks. furthermore It was determined by bleached blonde hair, tanned skin, and fashionable outfits. By the early 2000s, the style had evolved. It continued to get more variations and styles emerging. These included everything from the glamorous “Hime Gyaru” to the edgy “Kogal” look.
Today, Gyaru fashion is still popular among women in Japan and in other countries of the west. It also has influenced many other fashion trends, blending traditional Japanese aesthetics with global styles.
Key Elements of Gyaru Fashion
Gyaru fashion is composed of a few key elements which are integral to understanding in order to display it in the right way. These include:

1. Gyaru Makeup
Gyaru makeup is one of the first and the foremost elements of this type of fashion. The makeup is all about creating larger than life visuals including the following:
- Big, bold eyes: Eyes always remain the focal point in gyaru inspired looks. Hence, you can play with the liner or add flash lashes along with the lens to achieve the look.
- Heavy eyeliner: A thick line of black eyeliner on both the top and bottom lash lines is essential to the Gyaru look.
- Flushed cheeks and bold lips: Gyaru women always have rosy lips. Make sure to use any bold blush in this regard.
2. Gyaru Hair
Gyaru hairstyles are just as important as the makeup. Always style your hair in a voluminous way. You can have messy curls or straightened into sleek, dramatic locks. Blond hair is a common choice, but it’s not mandatory. You can also color your hair in bold colors like red.
3. Gyaru Clothes
Gyaru fashion has many styles. It is all about expressing your personality in the most unique way possible. These clothes are always fun and trendy including the following:
- Casual Gyaru: Wear jeans, big sweaters, or skirts with platform shoes.
- Dress to Impress: Wear fancy dresses, high heels, and cool accessories.
- Kogal Style: Wear school uniforms, plaid skirts, and knee-high socks.
- Hime Gyaru: Wear princess-style dresses, lace, and tiaras for a royal look.
4. Accessories
Accessories make the Gyaru look complete. Wear big jewelry, large bags, and cool sunglasses. Platform heels are very popular. In addition, you can also add hair clips and ribbons to get a cute touch. Sparkly rings and bracelets make outfits stand out. These small details help create the perfect Gyaru style.
Gyaru Fashion Types
Gyaru fashion has many different substyles with each having its own traits. Some of the famous styles include:
1. Hime Gyaru
Hime Gyaru is a popular Gyaru style which basically means a princess in Japanese. This style looks fancy and royal. Girls wear frilly dresses, lace, and pearls. Big, stylish hair is very important. It is perfect for looking elegant and beautiful. Many girls also wear tiaras and bows. Soft makeup with pink tones completes the look.
2. Kogal Style
Kogal style is fun and youthful. Girls wear short skirts and school uniforms. They add big bags and knee-high socks. This style looks casual and sporty. It is inspired by high school fashion. Many girls also wear loose ties and cool shoes.
3. Ganguro
Ganguro is one of the more extreme Gyaru styles, which is often associated with a rebellious attitude. It basically includes very dark tans, bleached blonde hair, and bold, colorful outfits. At the same time, the wearer uses makeup to exaggerate their facial features.
Where to Buy Gyaru Clothes
You need the right clothes to look Gyaru. Many stores in Japan sell Gyaru fashion. You can also shop online for trendy outfits. Some brands make clothes for different Gyaru styles. Local shops and online stores have many choices. You can find casual, fancy, and fun outfits. They also sell accessories, shoes, and makeup.
Gyaru Fashion Women: Inspiration from Icons

Many Gyaru women have become icons in the fashion world, inspiring others to adopt the style. These women often use their social media platforms to showcase their looks and share their Gyaru fashion tips. By following popular Gyaru influencers, you can stay up-to-date with the latest trends and discover new ways to style your outfits.
If you’re looking for inspiration, search for Gyaru fashion women on platforms like Instagram and Pinterest. You’ll find plenty of creative and fashionable looks to help you develop your own Gyaru style.
How to Dress in Gyaru Fashion: A Simple Guide
Now that you know the history, key elements, and types of Gyaru fashion, let’s talk about how to dress in this bold and fun style. Here’s a simple guide:
- Start with the makeup: Apply bold eyeliner, circle lenses, and blush to create that signature Gyaru look.
- Style your hair: Choose a voluminous hairstyle with curls or go for sleek, straight hair. Add highlights or color for extra flair.
- Pick a trendy outfit: Choose a casual or dressy outfit that reflects your personal style. Don’t be afraid to mix and match different elements.
- Add accessories: Choose chunky jewelry, platform shoes, and oversized bags to complete your outfit.
- Be confident: Gyaru fashion is all about confidence. Embrace your unique style and wear it with pride.
Conclusion
On the bottom line Gyaru fashion is all about expressing yourself in as modern and bold way as possible. Originated in Japan, fashion is all about letting your inner soul shine bright and make the statement. The content above is your full guide about the history, evolution and dress up. So make sure to read the content from start to finish to fashion your beauty in the best way.